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Google
Directory
In looking
for information on the web, there have long been two basic approaches
-- Computer-driven search engines work best for "needle in
a haystack" searches and people-produced search directories
work best for browsing in broad subjects. In the last couple of
years, this separation between search engines and search directories
has begun to break down, as several of the standard search engines
have added nominal search directory components.
Google
is the hot new search engine that ranks sites by their "importance"
on the web, based on the volume and "authority" of other
sites linking to them. Google is a "pure" search engine
with no associated search directory component. But -- Interesting
discovery -- If our experience in health/medicine is any indication,
Google can be used quite successfully as a gateway to high-quality,
subject-specific search directory sites.
Using
Google to find directory sites
Experienced web researchers soon learn, in looking for information
on specialized subjects, that the key is often finding a well-maintained
"list of links" on the subject, otherwise known as a directory
site. Finding these, however, can be difficult. Since its conception
in 1995, the purpose of the Hardin Meta Directory of Internet Health
Sources (Hardin MD) has been to provide access to the best directories
in 38 clinical medicine specialty fields.We've recently discovered
that searching in Google for the names of these medical specialties
turns up a remarkable phenomenon -- Almost invariably, in the first
100 hits in the Google search (out of several thousand hits total),
many of the directory pages appear that we list in the Hardin Meta
Directory! Why? Because the Google search engine is smart! -- Intelligent
humans learn from experience with the Net that directory sites are
important, and so they do the obviously human-smart thing and put
links to directory sites on their pages. Google, finding these many
links, is able to take advantage of this accumulated human-smartness,
and that's why so many directory sites come to the top in Google
searches.
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