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Looksmart LookSmart
helps more than 50,000 businesses harness the power of Search Targeted
Marketing to generate qualified leads. LookSmart commercial search
listings enable businesses to reach 77 percent* or nearly four out
of five U.S. Internet users, through top portals and ISPs including
Microsoft's MSN, Excite@Home, AltaVista, Netscape Netcenter, Inktomi,
Prodigy, Juno, CNN, Road Runner, Cox Interactive Media, InfoSpace
(Go2Net, Dogpile, MetaCrawler) and Ask Jeeves. As publisher of the
world's most widely distributed search directory, LookSmart is the
only company that provides both pay-for-placement and paid inclusion
search listing platforms, to meet the needs of medium and large
advertisers. BTLookSmart, LookSmart's joint venture with BT, deploys
LookSmart directories and provides Search Targeted Marketing solutions
in the U.K., France and Asia-Pacific. LookSmart is based in San
Francisco, California, with offices in Los Angeles, New York, Detroit,
Montreal, London, Melbourne and Sydney.
LookSmart is a human-compiled directory of web sites. In addition to being a stand-alone service, LookSmart provides directory results to MSN Search, Excite and many other partners. Inktomi provides LookSmart with search results when a search fails to find a match from among LookSmart's reviews. LookSmart launched independently in October 1996, was backed by Reader's Digest for about a year, and then company executives bought back control of the service. LookSmart is a leader in Search Targeted Marketing. Through its innovative LookListingsTM suite of commercial search listings products, as well as its Express Submit and graphical advertising products, LookSmart enables businesses to expose their products and services to customers at the precise moment they're searching for that very thing. The result is a better search experience for the user, as well as highly qualified leads and lower customer acquisition costs for the business. The LookSmart network reaches 77%* of Internet users, and includes Microsoft's MSN, Excite@Home, AltaVista, Netscape Netcenter, Inktomi, Prodigy, Juno, CNN.com, Road Runner, Cox Interactive Media, InfoSpace (Go2Net, Dogpile, MetaCrawler) and Ask Jeeves.
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